Veni, Vidi, Video: The Hollywood Empire and the VCR

Veni, Vidi, Video: The Hollywood Empire and the VCR

by Frederick Wasser

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A funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-tech projection capabilities, many people’s first stop is now the neighborhood video store. Indeed, video rentals and sales today generate more income than either theatrical releases or television reruns of movies. This pathfinding book chronicles the rise of home video as a mass medium and the sweeping changes it has caused throughout the film industry since the mid-1970s. Frederick Wasser discusses Hollywood’s initial hostility to home video, which studio heads feared would lead to piracy and declining revenues, and shows how, paradoxically, video revitalized the film industry with huge infusions of cash that financed blockbuster movies and massive marketing campaigns to promote them. He also tracks the fallout from the video revolution in everything from changes in film production values to accommodate the small screen to the rise of media conglomerates and the loss of the diversity once provided by smaller studios and independent distributors.

Product Details

ISBN-13: 9780292773943
Publisher: University of Texas Press
Publication date: 06/23/2009
Series: Texas Film and Media Studies Series
Sold by: Barnes & Noble
Format: NOOK Book
File size: 4 MB

About the Author

Frederick Wasser is Professor of Television and Radio at Brooklyn College. As a freelancer in the Hollywood film and television industry, he witnessed the rise of home video throughout its first decade.

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Veni, Vidi, Video: The Hollywood Empire and the VCR 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Flew a circle above Silverstar before diving down and picking her up in its claws.
Anonymous More than 1 year ago
He padded in, carrying two mice and a plump rabbit. He dropped them into the pile, before running back into the woods.