Visual Design on the Computer

Visual Design on the Computer

by Benjamin Wong, Wucius Wong

Paperback(Second Edition)

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The computer is in every design professional's studio and in every design classroom, the primary tool for those entering the field and for old hands alike.

Visual Design on the Computer is designed for those who are seeking to learn the basics of two-dimensional design on the computer. The book approaches design from the computer perspective, and introduces a new visual language to tackle all basic design principles, without favoring any particular computer system or software. It covers techniques and methods commonly used in computer graphics, a review of draw and paint programs, as well as scanning, image-editing, and printing; the new edition includes color gradients, rasterization, the use of imported images, and basic color theory.

Product Details

ISBN-13: 9780393730616
Publisher: Norton, W. W. & Company, Inc.
Publication date: 08/28/2001
Series: Norton Book for Architects and Designers Series
Edition description: Second Edition
Pages: 272
Sales rank: 1,171,307
Product dimensions: 7.40(w) x 9.30(h) x 0.80(d)

About the Author

Benjamin Wong, a designer, lives in Hong Kong.

Wucius Wong, author of four textbooks on design lives in Hong Kong.

Table of Contents

Visual Design15
Aesthetic Organization15
The Designing Process17
The Design Problem18
The Goal18
Preliminary Research19
Ideas and Methods20
Refining the Design21
Setting Problems22
The Computer Revolution25
The New Visual Language25
Computer Hardware26
Computer Software26
The Monitor Screen27
The Keyboard27
The Mouse28
Toolbox and Palette28
Dialog Box and Information Bar29
Draw Programs29
Paint Programs30
Image-editing Programs30
Page-layout Programs31
Other Graphics Programs31
Choice of Programs32
3.Straight Lines33
End Points35
Length, Position, and Direction35
Weight of a Line36
Color or Shade of a Line36
Ends, Caps, and Arrow Heads37
Joining and Grouping38
Duplicating a Line39
Using White Lines40
Intersecting Lines41
Blending Lines42
Selecting and Deselecting43
Undoing and Redoing43
Suggested Exercises44
4.Points and Paths47
Corner Points49
Curve Points50
Moving Points and Segments51
Inserting and Deleting Points52
Converting Points53
Manipulating Point Handles54
Paths with Repeated Shapes55
Blending Paths56
Closing a Path57
Modifying Closed Paths58
Blending Closed Paths59
Suggested Exercises60
5.Planar Shapes63
Rectangles and Squares65
Rounded Rectangles or Squares66
Ellipses and Circles67
Triangles and Polygons68
Star Shapes69
Modifying a Geometric Shape70
Freehand Shapes71
Calligraphic Shapes71
Combining Shapes73
Blending Shapes74
Joining Shapes75
Distorting and Dividing Shapes76
Suggested Exercises77
6.Colors and Gradients79
Naming Colors81
Colored Lights81
Additive and Subtractive Mixing83
Color Inks in Printing83
The Basic Colors84
Stroking a Path84
Filling a Path85
Creating Colors86
Hue of a Color86
Lightness of a Color87
Saturation of a Color88
Adjusting Color Properties89
Interaction of Colors90
Modifying Gradients92
Composing with Gradients93
Color Schemes94
Suggested Exercises95
7.Space and Volume97
Introducing Curvature99
Rippling a Surface100
Blending or Curling a Shape101
Stacking Shapes102
Receding Shapes103
Rotating Shapes104
Adding Shadow to a Shape106
Adding Thickness to a Shape107
Establishing Volume108
Multiple Views110
Conflicting Views111
Transforming a Surface113
Transforming a Volume116
Suggested Exercises119
8.Type and Fonts121
Kinds of Fonts123
Single Characters124
Converting Type to Path125
Uniting Character Shapes126
Blending Character Shapes127
Symbols and Dingbats128
Characters Forming Lines130
Curving a Line of Characters131
Words as Visual Expression133
Composition with Words as Units135
Adding a Title to a Composition137
Suggested Exercises139
9.Pattern and Texture141
Simple Pattern Fills143
Creating New Bitmap Patterns145
Applying Pattern Fills147
Tiled Fills149
Building Texture in a Fill151
Suggested Exercises153
10.Raster Images155
Raster Images as Photographs157
Raster Images as Textures158
Raster Images in Painted Effects159
Raster Images in Black and White161
Texturizing Raster Images162
Modifying Raster Images164
Distorting Raster Images166
Further Manipulations168
Silhouetting and Clipping169
Working in a Draw Program171
Suggested Exercises174
11.Formal Compositions177
Simple Units179
Compound Units180
Interlocking Units181
Repeating Units in One Direction182
Repeating Units in Two Directions183
Clipped Units in Repetition185
Blending Units187
Rotating Units190
Units in Concentric Arrangement194
Suggested Exercises198
12.Semiformal Compositions201
Varying the Strokes and Fills203
Varying the Positions205
Varying the Configurations207
Varying the Sizes and Directions208
Addition and Subtraction209
Modifying Compound Units211
Using Clipped Units212
Using Tiled Fills214
Reorganizing Radiation215
Reorganizing Concentricity217
Suggested Exercises219
13.Informal Compositions223
Disarranging Units225
Rearranging Units227
Changing the Directions of Units229
Changing Size and Proportion231
Changing Visual Attributes233
Changing Configuration234
Dominance and Distinction235
Confrontation and Contrast236
Contrast of Configuration237
Contrast in Size and Proportion238
Contrast in Direction239
Contrast in Quantity240
Distortion and Fragmentation241
General Deconstruction243
Suggested Exercises245
14.Printing and Finishing247
Creating a Leaflet249
Creating a Book250
Binding the Book251
Creating a Package252
Choosing Printer and Paper253
Trimming Paper254
Folding Paper255
Cutting Slits256
Cutting Holes257
Shaping Corners and Edges258
Overall Shaping259
Organizing a Layout260
Adding Title and Numbers262
Suggested Exercises263
Pursuing Further Development264

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