Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
|Publisher:||Litte, Brown, and Co.|
About the Author
Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.
Hometown:New York, NY
Date of Birth:September 3, 1963
Place of Birth:England, U.K.
Education:University of Toronto, History degree, 1984
Table of ContentsPreface
"To a worm in horseradish, the world is horseradish."
Obsessives, pioneers, and other varieties of minor genius.
Ron Popeil and the conquest of the American kitchen
The Ketchup Conundrum
Mustard now comes in dozens of different varieties. Why has ketchup stayed the same?
How Nassim Taleb turned the inevitability of disaster into an investment strategy.
Hair Dye and the hidden history of postwar America
John Rock's Error
What the inventor of the birth control pill didn't know about women's health
What the Dog Saw
Cesar Millan and the movements of mastery
"It was like driving down an interstate looking through a soda straw."
Theories, Predictions and Diagnoses
Enron, intelligence and the perils of too much information
Million Dollar Murray
Why problems like homelessness may be easier to solve than to manage
The Picture Problem
Mammography, air power, and the limits of looking.
Should a charge of plagiarism ruin your life?
Connecting the Dots
The paradoxes of intelligence reform.
The Art of Failure
Why some people choke and others panic
Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it.
" 'He'll be wearing a doubled breasted suit. Buttoned.'-and he was."
Personality, character and intelligence.
Most Likely to Succeed
How do we hire when we can't tell who's right for the job.
Criminal profiling made easy
Are smart people over-rated?
Why do we equate genius with precocity?
The New Boy Network
What do job interviews really tell us?
What pit bulls can teach us about crime