Who Decides?: Competing Narratives in Constructing Tastes, Consumption and Choice

Who Decides?: Competing Narratives in Constructing Tastes, Consumption and Choice




How is the meaning of food created, communicated, and continually transformed? How are food practices defined, shaped, delineated, constructed, modified, resisted, and reinvented – by whom and for whom? These are but a few of the questions Who Decides? Competing Narratives in Constructing Tastes, Consumption and Choice explores. Part I (Taste, Authenticity & Identity) explicitly centres on the connection between food and identity construction. Part II (Food Discourses) focuses on how food-related language shapes perceptions that in turn construct particular behaviours that in turn demonstrate underlying value systems. Thus, as a collection, this volume explores how tastes are shaped, formed, delineated and acted upon by normalising socio-cultural processes, and, in some instances, how those very processes are actively resisted and renegotiated.

Contributors are Shamsul AB, Elyse Bouvier, Giovanna Costantini, Filip Degreef, Lis Furlani Blanco, Maria Clara de Moraes Prata Gaspar, Marta Nadales Ruiz, Nina Namaste, Eric Olmedo, Hannah Petertil, Maria José Pires, Lisa Schubert, Brigitte Sébastia, Keiko Tanaka, Preetha Thomas, Andrea Wenzel, Ariel Weygandt, Andrea Whittaker and Minette Yao.

Product Details

ISBN-13: 9789004350793
Publisher: Brill Academic Publishers, Inc.
Publication date: 03/22/2018
Series: At the Interface / Probing the Boundaries , #97
Pages: 290
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author

Nina B. Namaste, Ph.D. (2005, Indiana University), is Associate Professor of Spanish at Elon University. Her core disciplinary research and publications focus on food-related imagery as a means to express issues of race, class, and gender identity formation.
Marta Nadales Ruiz, Ph.D. (2008, Complutense University of Madrid), is Professor of English Language and Linguistics at that university. Her core disciplinary research focuses on the discursive construction of cultural identity in 19th century Spanish and British non-fictional works.

Table of Contents

Introduction: Constructing Tastes, Shaping Behaviours Nina B. Namaste Marta Nadales Ruiz vii

Part I Taste, Identity and Authenticity

Part I Introduction: Taste, Identity and Authenticity Marta Nadales Ruiz 3

Re-Orientalization: Confronting Asian America via the Steamed Pork Bun Minette Yao 7

Italian Food: The Pride of a People without Borders Giovanna Costantini 41

Brunch: An Argument for American Cuisine Hannah Petertil 79

The Most American Daily Bread: The Rise and Fall of Wonder Bread Keiko Tanaka 95

An Encomium of Bacalhau: The Portuguese Emblem of a Gastronomic Symphony Maria José Pires 115

The Cup of the Empire; Understanding British Identity-through Tea in Victorian Literature Ariel Weygandt 143

Breaking Bread Online: Social Media, Photography and the Virtual Experience of Food Elyse Bouvier 157

'A Little Bit of Rice, a Little Bit of Fish Curry': Food Practices of Malayali Nurses in Brisbane, Australia Preetha Thomas Lisa Schubert Andrea Whittaker Brigitte Sébastia 173

'Mamakization': Measuring Social Cohesion in Malaysian Iconic Eateries Eric Olmedo Shamsul AB 193

Part II Food Discourses: Perceptions, Control and Othering

Part II Introduction: Food Discourses: Perceptions, Control and Othering Nina B. Namaste 221

Understanding New Food Technologies and Trust in Food: Framing Analysis of Food Additives and Food Radiation (1960-1995) Filip Degreef 223

'To Master Your Body as Much as Your Mind': Control of Eating Behaviours for Brazilian and Spanish Young Women Maria Clara de Moraes Prata Gaspar Lis Furlani Blanco 247

Talking Food, Talking Race: Food Storytelling in a Californian Ethnoburb Andrea Wenzel 271

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews