Who HQ has way more than 57 reasons why you'll want to read the amazing story of H. J. Heinzthe American entrepreneur who brought tomato ketchup to the masses.
Learn how this son of German immigrants from Pittsburgh, Pennsylvania, turned his small food-packaging company into a booming business known for its fair treatment of workers and pioneering safe food preparation standards. This American success story follows Heinz from his early days as a pickle and vinegar merchant in the 1800s to the name behind the nation's number-one brand of ketchup. The name that's on everyone's lips is now part of the Who Was? series.
About the Author
Michael Burgan has written more than two dozen biographies for young readers, including Who Is Richard Branson?, Who Was Henry Ford?, and Who Was Theodore Roosevelt?.
Read an Excerpt
Who Was H. J. Heinz?
In the summer of 1853, the people of Sharpsburg, Pennsylvania, often saw young Henry John Heinz strolling the village streets. He carried a basket in each hand filled with vegetables from his family’s garden. Henry picked vegetables in the garden before and after he went to school. He would take whatever produce his family didn’t need and sell it to his neighbors.
Henry enjoyed bringing fresh food to the village, and he was good at selling. By the time he was ten, he needed a wheelbarrow to carry all the vegetables he offered for sale. Two years later, his little business had grown so much that Henry used a horse to pull a cart filled with food.
From the beginning, he sold the freshest, best-tasting products. Henry wanted his customers to know that any food he delivered was worth the money they spent for it. And people grew to trust the Heinz name.
From that simple start, Henry built one of the largest food companies in the world. He moved his growing company to Pittsburgh. There, he built factories that used the most modern methods possible to process and package food. He also thought up new ways to attract customers’ attention. One was to come up with a slogan—a phrase that described his company and its products. Henry put the slogan “57 Varieties” on all his labels. It let people know that Henry sold a wide range of products, from pickles to baked beans.
Selling food might seem like an easy thing to do. Everyone has to eat, and many people don’t have time to raise crops and prepare their own foods. But H. J. Heinz made better-quality food and sold more of it than anyone else of his day. His hard work and smart ideas proved one of his favorite sayings: “To do a common thing uncommonly well brings success.”
Chapter 1: The Young Salesman
Beginning in the 1680s, many German immigrants took the long voyage across the Atlantic Ocean to Pennsylvania. John Heinz made that trip in 1840, settling just outside of Pittsburgh in the village of Birmingham. The village sat along the Monongahela (say: muh-nah-guh-HEE-lah) River. The area was known for its bustling factories that made glass, iron, and bricks. The sky was often thick with smoke from the coal that was burned to power all the factory machines.
John Heinz found a job making bricks, and three years after his arrival in Birmingham, he met and married Anna Schmitt. Like her husband, she had come to Pennsylvania from Germany. On October 11, 1844, the Heinzes had their first child, a boy they named Henry John but sometimes called Harry. The Heinz family would grow to include nine children: four boys and five girls. One of their daughters, however, died when she was only a baby.
The Heinzes lived in Birmingham until Henry was five years old, and then they moved to the nearby village of Sharpsburg. The town was on the banks of the Allegheny River and was famous for its brickyards. Mr. Heinz decided to go into the brickmaking business for himself.
Mrs. Heinz and the other German women in their community made most of their own food. They grew many of the same crops they had in Germany, such as cauliflower, cabbage, potatoes, turnips, and carrots. The German families usually raised some chickens, too.
Mrs. Heinz was a deeply religious woman. She made sure all her children went to church, and she taught them lessons from the Bible. The Heinz family followed the Lutheran faith, and Henry went to a school run by a Lutheran church. He learned to read and write English, and did well in math. Every day he walked over a mile each way to school and back. Like many German immigrants, Mr. and Mrs. Heinz believed in the importance of hard work. They made sure Henry learned that, too.
By the time he was eight, Henry was working in the family garden before and after school. Then he started his own little business selling vegetables to neighbors. But that wasn’t his only job. At times, he led the horses that pulled boats up the Allegheny River.
In the 1850s, small boats didn’t have motors so they needed horsepower—horses walking along the riverbank, tied to the boats to pull them along. Henry also picked potatoes for a local farmer. Years later, someone asked him how he could do so much at such a young age. He said simply, “We country boys work.”
But selling vegetables was the job Henry liked best. His parents saw that he was good at it, so they gave him a small plot of the family’s land. Henry began raising his own crops to sell. And when he was twelve, his little farm tripled in size. Henry bought a horse and cart to carry all his vegetables into town.
At fifteen, Henry quit school and began working for his father. But he decided to take just one more class, to learn bookkeeping. He wanted to learn how to keep track of the money his father’s company spent on supplies and how much it earned selling bricks. Henry could use his bookkeeping skills in his own business, too.
And Henry’s food business was expanding. At times, he awoke at 3:00 a.m. so he could take his vegetables to stores in Pittsburgh before going to work for his father. Henry also sold one product that came in a bottle—horseradish. Henry had helped his mother prepare horseradish for their own family. And it wasn’t a fun job. Horseradish grows as a root, so farmers have to dig it up, wash it, and then grate it.
Henry first made his horseradish in a brick home his father built for the family in 1854. (Henry had actually helped his father make some of the bricks for the house!) Because preparing horseradish was hard work, Henry knew he could make money selling it to people who didn’t want to bother making it themselves.
Henry also knew that other merchants sold their horseradish in dark bottles. They tried to cheat their customers by adding other things like leaves or wood pulp to the horseradish. And the dark glass bottles hid all those “add-ins.”
Henry sold his horseradish in clear bottles. He proudly showed his customers that his horseradish contained only horseradish.
His experience selling horseradish taught Henry two important lessons. Some people were willing to pay for prepared food, rather than make it themselves. And they would pay a little more for the best-quality ingredients. Henry was ready to provide both.
Excerpted from "Who Was H. J. Heinz?"
Copyright © 2019 Michael Burgan.
Excerpted by permission of Penguin Young Readers Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Table of Contents
Who Was H. J. Heinz? 1
The Young Salesman 5
Early Success 17
Starting Over 31
Seeds of Success 41
Building a Modern Company 51
"57 Varieties" and Many More 73
The Fight for Pure Food 84
Final Years 95