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"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
· Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||6.00(w) x 9.00(h) x 1.30(d)|
About the Author
Date of Birth:June 8, 1957
Place of Birth:Catskill, New York
Education:B.A., Hartwick College, 1979; M.B.A., University of California, Berkeley, 1986
Read an Excerpt
Introduction (Where I Prime You for the Rest)
Excerpted from "Win Bigly"
Copyright © 2018 Scott Adams.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Table of Contents
Preamble: The Day My Reality Split Into Two xi
Introduction [Where I Prime You for the Rest] 1
Part 1 Why Facts Are Overrated 13
The Most Important Perceptual Shift in History 15
About Facts 19
Persuasion Vocabulary 27
Part 2 How to See Reality in a More Useful Way 31
The Myth of the Rational Mind 33
How Strong is Persuasion? 36
The Persuasion Filter 38
Cognitive Dissonance 48
Confirmation Bias 60
Mass Delusions 62
When Reality Bifurcated 67
The Making of a Hypnotist 71
Part 3 How President Trump Does What Others Can't 82
The Time of Kings 85
President Trump's Talent Stack 90
Trump's Rosie O'Donnell Moment 94
The Persuasion Stack 99
Setting the Table 116
Go Bigly or Go Home 120
Is President Trump A "Natural" Persuader? 123
Part 4 How to Use Persuasion in Business and Politics 127
How to Design a Linguistic Kill Shot 129
How to Use Visual Persuasion 137
How to Make People Imagine You As President 143
How I Got the VP Prediction Wrong 148
How to Persuade By Association 151
How to Create Effective Campaign Slogans and Logos 154
Godzilla Gets in the Game (or Does He?) 162
How to Get Away with Bad Behavior 169
How a Trained Persuader Evaluates Scandals 174
How to Win By a Hair(cut) 187
How to Create Two Ways To Win, No Way To Lose 189
How to Use the High-Ground Maneuver 194
A Grab Bag of Trump's Quickest and Easiest Persuasion Tools 198
Part 5 Why Joining a Tribe Makes You Powerful and Blind 205
How I Used the Persuasion Filter to Predict 207
Why I Endorsed Clinton (For My Safety) Until I Didn't 217
The Third Act 235
Was I Predicting or Causing? 243
Election Night 253
Appendix A The Persuasion Reading List 261
Appendix B How to be a Better Writer 265
Appendix C How to Find Out if You are a Simulation 267
Appendix D Trump's Many Mistakes 271
Most Helpful Customer Reviews
This is a fun, informative, and most importantly funny look at how the persuasion filter works, and how it got the Donald into the white house. One warning though: if you're looking for a humorless, histrionic screed about how Donald Trump's is the worst thing since Satan, this book probably isn't for you.
As an irrational simulation suffering from cognitive dissonance, I highly recommend reading Scott’s book.