Win Bigly: Persuasion in a World Where Facts Don't Matter

Win Bigly: Persuasion in a World Where Facts Don't Matter

by Scott Adams

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Overview

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
 
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
 
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
 
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
 
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
 
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

Product Details

ISBN-13: 9780735219717
Publisher: Penguin Publishing Group
Publication date: 10/31/2017
Pages: 304
Sales rank: 48,873
Product dimensions: 6.00(w) x 9.00(h) x 1.30(d)

About the Author

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.

Hometown:

Danville, California

Date of Birth:

June 8, 1957

Place of Birth:

Catskill, New York

Education:

B.A., Hartwick College, 1979; M.B.A., University of California, Berkeley, 1986

Read an Excerpt

Introduction (Where I Prime You for the Rest)
(Continues…)



Excerpted from "Win Bigly"
by .
Copyright © 2018 Scott Adams.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Preamble: The Day My Reality Split Into Two xi

Introduction [Where I Prime You for the Rest] 1

Part 1 Why Facts Are Overrated 13

The Most Important Perceptual Shift in History 15

About Facts 19

Persuasion Vocabulary 27

Part 2 How to See Reality in a More Useful Way 31

The Myth of the Rational Mind 33

How Strong is Persuasion? 36

The Persuasion Filter 38

Cognitive Dissonance 48

Confirmation Bias 60

Mass Delusions 62

When Reality Bifurcated 67

The Making of a Hypnotist 71

Part 3 How President Trump Does What Others Can't 82

The Time of Kings 85

President Trump's Talent Stack 90

Trump's Rosie O'Donnell Moment 94

The Persuasion Stack 99

Setting the Table 116

Go Bigly or Go Home 120

Is President Trump A "Natural" Persuader? 123

Part 4 How to Use Persuasion in Business and Politics 127

How to Design a Linguistic Kill Shot 129

How to Use Visual Persuasion 137

How to Make People Imagine You As President 143

How I Got the VP Prediction Wrong 148

How to Persuade By Association 151

How to Create Effective Campaign Slogans and Logos 154

Godzilla Gets in the Game (or Does He?) 162

How to Get Away with Bad Behavior 169

How a Trained Persuader Evaluates Scandals 174

How to Win By a Hair(cut) 187

How to Create Two Ways To Win, No Way To Lose 189

How to Use the High-Ground Maneuver 194

A Grab Bag of Trump's Quickest and Easiest Persuasion Tools 198

Part 5 Why Joining a Tribe Makes You Powerful and Blind 205

How I Used the Persuasion Filter to Predict 207

Why I Endorsed Clinton (For My Safety) Until I Didn't 217

The Third Act 235

Was I Predicting or Causing? 243

Election Night 253

Acknowledgments 257

Appendices 259

Appendix A The Persuasion Reading List 261

Appendix B How to be a Better Writer 265

Appendix C How to Find Out if You are a Simulation 267

Appendix D Trump's Many Mistakes 271

Notes 275

Index 281

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Win Bigly: Persuasion in a World Where Facts Don't Matter 5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
This is a fun, informative, and most importantly funny look at how the persuasion filter works, and how it got the Donald into the white house. One warning though: if you're looking for a humorless, histrionic screed about how Donald Trump's is the worst thing since Satan, this book probably isn't for you.
Anonymous More than 1 year ago
As an irrational simulation suffering from cognitive dissonance, I highly recommend reading Scott’s book.
Anonymous More than 1 year ago
Anonymous More than 1 year ago