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Writing Proposals / Edition 2

Writing Proposals / Edition 2

by Richard Johnson-Sheehan
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Written for college students or professionals seeking a reference, Writing Proposals offers a comprehensive, strategic approach to proposal development for the technical professions. The author takes readers step-by-step through the development process, helping them invent ideas, organize materials, write in plain and persuasive styles, and create an effective visual design. Writing Proposals provides students with additional material frequently not found in other texts on writing proposals, including a full chapter on creating budgets and thorough coverage of using the Internet.

Product Details

ISBN-13: 9780205583140
Publisher: Pearson
Publication date: 08/15/2007
Series: Technical Communication Series
Edition description: New Edition
Pages: 288
Sales rank: 526,667
Product dimensions: 6.90(w) x 9.00(h) x 0.70(d)

Table of Contents


Chapter One: Introduction to Proposals and Grants

Why Do We Write Proposals?


The Proposal Genre

The Proposal Writing Process

Writing Grant Proposals

Case Study: The Cool Campus Project

Chapter Two: Identifying Problems and Opportunities

Two Basic Reasons for Writing Proposals

Unsolicited and Solicited Proposals

Reading RFPs

Determining the Status, or Stasis, of an Opportunity

A Description of the RFP Interpretation Process

Defining the Problem or Opportunity

Applying Stasis Questions

Case Study: What Is The Problem?

Chapter Three: Strategic Planning for Proposals and Grants

Elements of Strategic Planning

Setting Objectives

The Rhetorical Situation

The Situation at Overture Designs

Focusing a Writing Team

Case Study: Defining the Rhetorical Situation

Chapter Four: Describing the Current Situation

Why Describe the Current Situation?

Guidelines for Drafting the Current Situation Section

Researching the Current Situation

Mapping in Teams

Writing the Current Situation Section

Lisa Miller’s Current Situation Section

Special Case: Research Grants and Literature Reviews

Case Study: Describing the Current Situation at Durango University

Chapter Five: Developing a Project Plan

The Importance of the Project Plan Section

Setting Objectives for the Project

Setting Goals for the Overture Designs Project

Answering the How Question

Mapping a Project Plan for the Overture Proposal

Organizing the Project Plan Section

Answering the Why Questions

Writing the Project Plan Section

Developing a Project Timeline

A Comment on Research Methodologies

Case Study: Planning the Charrette

Chapter Six: Describing Qualifications

The Importance of Trust

Types of Qualifications Sections

What Makes You Different Makes You Attractive

Developing the Content of the Qualifications Section

Writing the Qualifications Section

Creating a Persona

To Boilerplate or Not to Boilerplate

Case Study: Who Is Qualified for the Work?

Chapter Seven: Introductions, Costs, and Benefits

Framing the Body of the Proposal

Setting the Stage: The Purpose of an Introduction

Developing the Introduction

Writing the Introduction

The Introduction to the Overture Designs Proposal

Costs and Benefits: Concluding the Proposal

Writing the Conclusion

Concluding the Overture Designs Proposal

Case Study: Beginnings and Endings

Chapter Eight: Developing Budgets

Budgets: The Bottom Line

Budget Basics

Budgeting in Teams

Developing a Budget

Writing the Budget Rationale or Budget Section

The Budget for the Overture Designs Proposal

Case Study: Money Issues

Chapter Nine: Writing With Style

Good Style Is a Choice, Not an Accident

What Is Style?

Writing Plain Sentences

Writing Plain Paragraphs

Persuasive Style

Case Study: Revising for Clarity and Power

Chapter Ten: Designing Proposals

“How You Say Something…”

How Readers Look at Proposals

Four Principles of Design

The Process of Designing a Proposal

Case Study: Creating a Look

Chapter Eleven: Using Graphics

The Need for Graphics

Guidelines for Using Graphics

Using Graphics to Display Information and Data

Case Study: Inventing Visuals

Chapter Twelve: The Final Touches

Seeing the Proposal as a Whole Document

Inventing Front Matter

Inventing Back Matter

Revising the Proposal or Grant

Case Study: Revising and Polishing

Example Proposal: “The Cool Campus Project at Durango University: A Grant to the Tempest Foundation”

Example Proposal: “Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems”



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